SEO and eUser Analytics

Search Engine Optimisation

The World Wide Web is growing rapidly year on year and where it presents great opportunities for businesses to grow, it is also a very competitive place where in order to survive and excel, you have to stay ahead of your competition. Our SEO team can design a tailored SEO plan for your business that will bring your website higher in search engine rankings, increase brand awareness and provide better ROI.

At Tabaq Software, we have an ethical approach to Search Engine Optimisation that can provide an organic and sustainable growth for your website. With a SEO plan in place, our SEO team works hard at achieving the set targets and getting best possible coverage of major search engines like Google, Bing and Yahoo.

A typical SEO plan covers the following areas:

• SEO Audit – A comprehensive SEO Audit reveals the current state of the website and is a prerequisite to SEO plan. Once the SEO plan is put in place, further SEO Audits are conducted periodically to monitor results and progress.
• Website Architecture – How the website is constructed, the directory structure, SEO friendly URLs, metadata, design and styling, and organic content play an important part is getting the website approved through search engine checks.
• On-page Optimisation – The website code is reviewed at low level to determine if it is compliant with search engine standards. This includes page title, metatags, alt tags, headings, content, etc.
• Off-page Optimisation – The number of backlinks from related sites improve the Search Engine Ranking Positions (SERPS) which is valued more by some search engines compared to the others. We have an ethical approach to backlinking and rely on market research to generate backlinks for website.
• Keyword Research – One of the most important aspects of SEO is researching and selecting the right keywords for each page and then determining the keyword density which measures the usage of keywords through the web page.
• Content Management System (CMS) Optimisation – Each CMS generates pages its own way and requires optimisation specific to the CMS. Our team reviews and optimises the web pages before the site goes live.
• Monitoring and Reporting – Regular and ongoing monitoring and reporting is important to determine the success of an SEO campaign. Campaign is frequently adjusted and tweaked in response to the results, feedback and changes in company goals.

eUser Analytics

• Do you know what pages your customers browse more often on your website?
• Do you know what results your email marketing campaigns are producing?
• Do you know how often users come back to your website? What products or services they look at?
• Are you really converting the visitors into customers?
• Do you tailor your email marketing campaigns on the basis of your customer’s interest?

If you are intrigued by any of the above questions and would like to know more about the emerging new field of online user behaviour analysis, read on.

Web space is an extremely competitive environment where businesses are competing to attract new customers, get repeat business and market their products and services. However, unlike a retail store on the high street, there is no physical connection with your visitor; just by looking at the web statistics provided by your hosting company you will not know what time a particular customer visited your website and what products they looked at. This is where Tabaq’s eUser Analytics come in.

Benefits

• Generate leads through your website
• Generate behavioural profiles of users
• Increase conversion rates
• Plot the user journey
• Generate results from email marketing campaigns
• Increase revenue
• Real time alerts and notifications

Tabaq’s eUser Analytics technology is developed to put the online business in touch with their customers. The system can trace the footsteps of the user as they browse through the website. The footsteps of both the registered and non-registered users can be traced with varied level of detail.

User Journey

The user can take a huge combination of different paths to get from one point to the other on a website. Identifying the user’s journey on a website can be advantageous to optimise content and reach out to users and increase conversions.

Email Marketing Campaign Report

The system generates a variety of reports which can also be customised to suit a campaign’s particular needs. All the data is held in the database and can be retrieved in various formats on demand.

Email Marketing Campaign Cycle